sloom.org initiates activities that express a reconsideration of architecture, urban and landscape design, no longer from a critical distance but with a direct intervening method. As the discussion of ‘high’ and ‘low’ culture has been taken over by the discussion about ‘fast’ and ’slow’, sloom.org embraces the potential of ’slowness’. Sloom.org would like to start again, by showing the importance of moderation rather than accelaration. Locality and diversity are more important than globalisation and standardisation. The activities of sloom.org are documented through a magazine and this website.
sloom.org was founded in 2002 by Rianne Makkink (Studio Makkink & Bey) and Herman Verkerk (EventArchitectuur)